This whole thing started with a comment that stung like hell.
But before I tell you that story, you need the backstory.
For the past year, I've been working behind the scenes on revolutionary tools for medium-to-large auto transport brokerages. One specific tool was designed to take sales training to a new level.
I was going to license it for $25,000/year to brokerages only.
Then, I got an email from a past student. They asked if I was still doing role-playing calls (which were part of a $997 upgrade in my program).
I hinted at this new AI tool I was building for large brokerages. Their response? They were salivating. Dying to know more.
Was it possible? How is it possible? Nah... it can't be possible.
I explained: "It's an AI sales coach. I built it for brokerages whose top 1% of agents don't have the time or desire to train the new ones."
Think about it... why would a superstar agent train someone to outsell them? To steal their job? That benefits the brokerage, not the agent...
It doesn't make sense. Brokering is competitive, even inside an office.
No superstar salesperson worth their salt would sign up for this... I know because I've had these conversations with these brokerages dozens of times.
So I built this tool to solve their biggest bottleneck: training without ego, without politics, without competition.
But then, that student said something that changed everything:
"Damn Ashley. That would be a game changer for your students."
My world shattered.
Would my students want this?
I got to work, finished it, and put it out there. People signed up almost immediately.
Then, I got this message from a client (who asked to remain anonymous):
"This is better than your course."
I was in utter shock. How? You know how good my course is!
But he continued:
"Your course was amazing. It taught me so much. But this tool helps me practice things that are so obvious, we don't think about them. That's what's special. Your AI coach brings up stuff we don't even consider."
Well, excuse me, Mr.
(I'm the one who came up with the scenarios, thank you very much.)
But he was right.
The scenarios come from years of brokering—and I was an obsessive note-taker. Every time a client threw me a curveball, I wrote it down.
I found one of my original notebooks the other day. So many things I'd forgotten.
That's what I teach in my course: write down objections, map them out. Everything I teach is what I did, tried, and what worked for me.
So yes, this Closer AI Coach is a game-changer for anyone who dares to try it.
And at $97/month? I've been told it's a steal.
(I might raise the price. But if you join now, you're grandfathered in forever. Cancel and come back later, though, and you'll pay the current rate. But I doubt you'll cancel.)
Oh, and I just updated the app with light and dark mode. It's pretty cool.